What’s Your New (Audience) Strategy? Tips from AIR’s Localore, and Twin Cities Public Television’s Rewire
Lunch and Learn Webinar Recording
What are the new models that will expand public television to more citizens in the local community? This is one of the most pressing questions facing stations in the rapidly changing media environment. Watch AIR’s Executive Director Sue Schardt, Localore: Finding America Network Manager Adriana Gallardo and Twin Cities Public Television’s Director of Content Strategy and Innovation Andi McDaniel, who will talk about what it takes to build a culture of R&D inside a mature organization.
They draw on lessons learned from Localore, AIR’s 2013 national production that helped spawn Rewire and other initiatives around the country, including Curious City at WBEZ in Chicago and Black Gold Boom at Prairie Public Broadcasting in North Dakota. Get an early peek at how your station can be involved in Finding America, the next Localore production set to launch in May.
Stay tuned to airmedia.org/localore/ for the May 1 launch of the Localore: Finding America station runway applicaiton site. If you have questions, want to get a head start on your application, or want a look at the Finding America guidelines before the launch, email Teresa Gorman at Teresa@AIRMedia.org.