10 Ways to Energize Your Digital Audience
This is your opportunity to learn about the resources and projects that PBS Digital can offer to help you find your own digital niche. From creating digital original video to blogs to content marketing, the PBS Digital team hosts a conversation about digital content marketing best practices and shares opportunities to partner with a wide range of PBS projects. Meet with leaders of PBS Digital Studios, PBS Food, the PBS Online Film Festival and the PBS.org homepage.Matt Schoch, Digital
Digital First – Why it Makes Sense.
Hear from Hilary Hess at Vermont PBS as she provides examples of successful digital content and discuss cost effective tactics, new value propositions and how to successfully move digital content to broadcast.
Drive Revenue & Extend Your Content Investment with PBS LearningMedia
Education is exciting, important and lucrative for the right players. And education is at the core of what PBS does - educators are among the most loyal, heavy users of PBS content. Learn how your station can leverage content and PBS LearningMedia’s powerful platform to fundraise and gain sponsors, form strategic partnerships, gain exposure, and make a greater impact in your community and the nation.
Getting the most out of your website using Bento
Learn from Samuel Seide at OETA, as he and José Férnánez, PBS Digital, discuss the station's transition from Joomla to Bento. Since that change OETA's online numbers have doubled and website continues to grow and evolve. They'll show off the various features that Bento provides and how to leverage national content and tailor the look of the site to fit your branding.
Lather, Rinse, Repeat. Experimenting with Online Content
Failing breaks your heart, spirit and backs. But it doesn’t take you out of the game, more often it actually prepares you for a bigger success later on. Hear from your station peers and other public media thought leaders on how they took their failures and transformed them into successes. There’s a fairytale ending after all.
Social Media Best Practices
Learn all the latest tips and tricks from the PBS Social Media team to increase reach and engagement when sharing your content via social. Take a deep dive into a number of social platforms, including Facebook, Twitter, YouTube, Tumblr, Instagram, Pinterest, Vine, LinkedIn, and Periscope.
PBS.ORG Redesign and OTT Strategy Overview
How stations are being represented and served up across PBS platforms is a top priority for PBS Digital staff. In this breakout session you’ll receive an overview and update from PBS Digital’s product managers of the PBS.org redesign, and OTT and Apps products.
Understanding the PBS Digital Audience
Get to know the PBS.org visitor a little better as we take a look at the PBS digital measurement landscape, including an in-depth analysis of the PBS.org visitor's demographics, media usage, lifestyle and attitudes.Presentation"What tools do PBS Digital use to measure usage, behavior and audience?
What Your Station Needs to Know about Membership Video on Demand (MVOD)
PBS Digital and Development Services have been working alongside a station Task Force to develop, test, and eventually roll out to the system. Attendees will hear from the project leads and takeaway an overview of the project, progress to date, and plan for rolling out to all stations.