Have you ever started a project or a new initiative with solid goals in mind, but then realized you’ve put on blinders in the process?
Raise your hand, I see you out there.
You may ask, “Blinders can be good when we need to focus, right?” Sure, but you are likely leaving out people who have a great idea or a stake in the final outcome.
One thing I’ve learned over the years working in digital: we cannot silo ourselves. Digital touches almost everything at a station these days. With that in mind, here are five tips for bringing your station staff together to talk digital.