Learn how to connect local audiences to your station digital resources by taking advantage of “free advertising” from the Google AdWords Non-Profit Grant. The webinar will show you how to apply for this free advertising program, how to create compelling campaigns, and use ads to increase visitor reach and engagement. Hear directly from stations who are already participating in the Grants program and share what’s worked for your station.
Attendees will learn:
- What the Google Grants program is and how to apply for free advertising money.
- How to get started setting up an AdWords campaign, selecting keywords and writing ads.
- Best practices and case studies from other station speakers on connecting local audiences to our station’s most engaging digital content.
- How to develop an actionable and agile advertising plan that is simple to implement and scale.