Behind The Screens: Sarah Micheli
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Meet Sarah Micheli, who recently joined PBS Digital as Associate Director, PBS Parents. In this role, she will be responsible for implementing digital marketing strategies to expand PBS Parents brand awareness and grow audiences.

Describe your role on the PBS Digital team 

I’m responsible for the PBS Parents site and content promotion strategy – social media, newsletters, SEO, homepage programming, etc. I also work closely with the PBS KIDS team.

What’s the hardest lesson you’ve learned working in public media? 

Image - Sarah Micheli.pngI’m in a whirlwind of learning right now and I love it. I come from what I guess I would consider a corporate media background – mostly magazines and their digital counterparts. So the nonprofit and broadcast components of PBS are fascinating to me. There are similarities and differences – and I’m having a great time figuring it all out. 

Based on what you know now, if you could go back to your first day at PBS and give yourself one piece of advice, what would it be?
My first day was two months ago! So probably something like “Learn how to take the tunnels and you won’t have to walk in the rain.”

Come back in a year! I’ll have a better answer, I promise. 

What’s the one website you can’t live without? I want to be clear that I’m not necessarily saying it’s my favorite website. I might answer that question differently. But can’t live without? Facebook for sure. Not only has it been a big driver in my career, but also my friends and family live all over the country – all across the world! I’d miss them so much more without the updates and photos. 

What’s one newsletter you think everyone should subscribe to?
The one you’ll actually open. Any reoccurring email that you immediately delete or “save to read later” is an unnecessary stress in your life. 

What is your favorite mobile app? 
Stitcher! I metro to work and there’s never internet access in the tunnels. Stitcher automatically downloads my favorite podcasts from the day for offline listening. Really helpful. 

What do you think are the upcoming trends in the digital world?The entire digital world revolves around data. While that’s not necessarily upcoming, it’s not plateauing either. There are some big discussions to be had about what information is being collected when and by whom, for sure. But from a truly futurist standpoint, I’m interested in the rise of wearable tech and collecting data on one’s self – and what that could mean for decision-making in health, education, etc. 

If you could have a Google Hangout with any three people, who would you choose? Kenny Chesney, Carrie Underwood, Brad Paisley. (I thought I’d take this moment to let you all know I’m a huge country music fan. Hope we can still be friends.)

Describe the Internet in a word. Open. 


Catch up on the profiles of your favorite PBS and LocalPBSers with more Behind the Screens posts.