After serving many years at NPR in various roles such as: marketing services associate, business development specialist, and member partnership manager, Marc Pultuskier is bringing his vast and varied expertise to the Public Media Platform. This week, Marc talked to us about his new role at PMP and gave us his thoughts on upcoming digital trends.
1. Describe your role on the PMP team and how you came to work in PubMedia.
Officially, I was hired to manage deployment of the PMP and the communications around it. The PMP is ready to launch and I am helping to get the word out and help TV and radio stations with adoption. Unofficially, I follow my fearless leader Kristin Calhoun around and do whatever she tells me to do. She is great… and is sitting right next to me while I am answering these questions.
Prior to joining the PMP, I worked for NPR’s Member Partnership division consulting public radio stations on programming, station management, marketing, fundraising, and related activities. I joined the NPR Member Partnership team after working 8 years for the Public Radio Satellite System, where I developed new products and services for interconnected stations and producers.
2. What’s one lesson you’ve learned while working in Public Media?
With the pressures of limited resources, it helps to remind myself that going the extra mile in my job is not going unnoticed and that the people who matter most (e.g., the listeners, viewers, and users) are as passionate about and dedicated to public media as we are. So the best lesson I’ve learned while working in Public Media is that the passion we put into our work comes out when you hear listeners and viewers talk about their favorite content.
3. What is the most exciting thing about PMP in your opinion?
The PMP enables public media to collaborate and push the boundaries of existing business models. In my 10 years in public media, the buzzwords I hear at every conference and every meeting are collaboration and business models. The PMP provides us with a real tool to address challenges around collaboration and the need to review current business models. I am excited about being a part of this and hope that I will be able to convey this excitement to others around me.
4. What’s the one website you can’t go a day without?
I am on npr.org, nytimes.com, and bbc.com several times a day (and I know that I am listing more than one website).
5. What is your favorite mobile app?
Too many to name—I am constantly on my phone.
6. In your opinion, what are the upcoming digital trends?
All media—new, old, social, etc.—have to constantly evaluate how to stay relevant. The digital age has made trends and relevancy change faster and in more disruptive ways. Long-term planning and modeling are becoming less relevant; media organizations need to be adaptable, willing to change, and willing to take measured risks. The audience is on multiple platforms at the same time, and their preferred platforms will continue to change quickly while engagement times will continue to decrease.
7. What is your favorite social media platform and why?
We are planning to have an active PMP presence on Twitter to communicate updates widely and quickly, and use it to have an ongoing dialog with partners, stakeholders, and users. We are also evaluating a few other platforms and may use them in the future.
8. Describe the Internet in a word.