Behind the Screens: Meet Amy Sample
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You email back and forth with PBS Digital people on a regular basis, but know little about them beyond their pithy email signatures. Thus, we bring you Behind the Screens, a series to help you put faces to email addresses.

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Amy Sample joined PBS in November of 2007 as Web Analytics Director and is now the Senior Director of Web Analytics for PBS Digital. We sat down with Amy to learn more about her everyday life, both in and out of the office.

Describe your role on the PBS Digital team.
I manage the Digital Analytics team at PBS. We support the digital team, producers, stations, and other PBS staff with training, reporting, user testing, and insights about digital audiences. I’m lucky to have one of the best teams in Digital.

What’s the hardest lesson you’ve learned working in public media?
Everything in public media takes longer than it should, but the result is often awesome.

If you could go back to your first day at PBS and give yourself one piece of advice, what would it be?
You’ll never be able to get everything done, so do what you can.

What’s the one website you can’t live without?
I’m a sucker for tech gossip. My daily habit is

What’s one newsletter you think everyone should subscribe to?
I really like the eMarketer daily newsletter. Every day, you get a quick nugget of digital consumer behavior.

What is your favorite mobile app?
Echofon is definitely my most used app. Most days, I read every tweet in my feed in chronological order. 

Describe your perfect weekend.
My perfect weekend is a sunny 80 degrees at Cape Henlopen Beach in Delaware.

What do you think are the upcoming trends in the digital world?
Wearable computing will extend beyond fitness trackers and Google Glass. Cars will be the next mobile hotspot. The promise of personalized digital experiences may finally be realized.

If you could have a Google Hangout with any three people, who would you choose and why?
Alton Brown – I’ve loved Alton Brown since his early days on the Food Network, but I think his podcast personality is more interesting.

Henry Blodget – I would tell Henry, who started Business Insider, how an article he wrote inspired a speech I gave and put me at peace with a life-changing event.

Macolm Gladwell – The guy is fascinating, what can I say. I think I would just have him interview the other two.

Describe the Internet in a word.