SPI Blog

tools you need
and stories to inspire
great things in public media

Latest news from PBS Digital and Local Stations

Google Analytics Custom Dashboard Templates

Last Updated by Amy Sample on

Since Google Analytics now allows people to share Dashboards, I wanted to share some of the ones I created for the step-by-step guide. Copy the link and paste it in your browser. Then just apply it to any profile(s) you like. The layout and settings will be applied to your own data.

Read More

Lunch and Learn: Leveraging PBS’s National Social Media Audience for Local Station Promotion

Posted by José Fernández on

How PBS can help promote your local station content, events, websites, Facebook pages,etc.

Read More

Social Media Spotlight: Twitter's New Dashboard

Posted by Kevin Dando and Natalie Benson on

Here’s another reason for you to consider setting up a Twitter ads account, even if you don’t have one, or intend to ever use it – Twitter now makes available a wide range of very helpful new metrics, but only for users who have a Twitter ads account set up.

Read More

#PBSinterns Twitter Chat Recap

Posted by Joche Angbazo | Station Products and Innovation Intern | PBS Digital on

Yesterday, the PBS interns held a twitter chat for all the PBS interns, both at the headquarters and across the nation, could share their internship experiences.

Read More

Intern Angle: PBS Digital Studios

Posted by Taylor Berglund | SPI Intern | PBS Digital on

The PBS summer interns have a unique opportunity to interact with, and learn from, a vast array of PBS staff across all departments. In this series, SPI intern Taylor Berglund profiles these PBS staff members and shares his takeaways.

Read More

PBS Digital Studios' Online Fundraising Opportunities

Posted by Brionne Griffin | Marketing Associate | PBS Digital on

If your local PBS station wants to explore online fundraising opportunities for online video creation, look no further. PBS Digital Studios offers a number of online resources. In fact, in the last 6 months, they helped stations raise a total of $144,00 through crowdfunding. Flip through the deck for more info.

Read More

The SPI Team Takes on Social Media!

Posted by Joche Angbazo on

The Station Products and Innovation team that you know and love is active on many social media platforms so we can be better connect with all of you. You can find us on Twitter, Pinterest, Tumblr, and Google+. Each of our accounts offer a different experience for our followers, but the theme remains constant.

Read More

Start Dayparting Your Social Media Posts

Posted by Taylor Berglund on

You may or may not be familiar with “dayparting” as a television or radio strategy. Basically, you schedule different shows for your early morning time than you would for mid-afternoon, primetime, or even late night. More and more, though, companies are starting to use dayparting in their social media as well. It’s an intimidating-sounding word, but it’s actually really easy to implement.

Read More

PBS Flickr, Video, Pop-Culture Buffs and Thinking Local

Posted by Phil Piga | Event Strategy & Production Director | PBS & PBS KIDS on

Looking to gain more station traction on Facebook? With photos driving so much social media engagement, we want to remind you about the PBS Flickr page and offer some creative ways to use the pictures. This could really increase your Shares which is a big key to social media success.

Read More

Meme Monday: The Do's and Don'ts for Social Media

Posted by Joche Angbazo, Station Products and Innovations Intern | PBS Digital on

Do you have a case of the Mondays? Well the @PBSinterns are here to help. Each week, I will explore a different topic pertaining to public media, and share my opinions, along with the opinions of the other interns I work with. And to make your Mondays a little easier, I will deliver my findings in the most fun way possible – through memes, of course!

Read More

Products and content for member stations to better serve their audience.

LEARN MORE

PBS has more to help you promote and share local and national content!

MORE RESOURCES