Station Analytics & SEO

Segmenting mobile vs. desktop streams (with new responsive video player)

As of Monday, August 5, 2013, all video events were consolidated into the "Video - Portal" event category, regardless of whether or not they happened on a desktop or mobile device.  Follow the instructions below to segment your audience by mobile vs. desktop streams.

This section demonstrates how to view the number of COVE streams that happened on mobile devices.

  • Log in to the Google Analytics account you have linked to your COVE account. 
  • Click Content >> Events >> Overview (Figure 1). 

Figure 1 


  • Under Top Events, click Event Action then click view full report in the bottom right side of the page (Figure 2).

Figure 2 


  • In the resulting report click MediaStart from the Event Action column (Figure 3).

Figure 3 

  • The report that is generated displays the total number of streams (Total Events column) for all your players (Figure 4) including:
    • Portal
    • Partner Player
    • Viral Player 
    • Mobile Web Portal

Figure 4


NOTE: To see how many of these streams happened on a mobile device, use the Advanced Segments feature of Google Analytics.

  • Click the Advanced Segments button in the upper left-hand corner of the report (Figure 5).

Figure 5

  • Under Default Segments, click Mobile and Table Traffic and click Apply. The total number of events for each player-type in the report now reflects the number of streams that occurred that occurred on a mobile device or tablet (Figure 6).

Figure 6 

  • It's that simple! With just a click of a button you can see what portion of our audience is streaming your videos on a mobile device. 

NOTE: To clear this segment and return to the total number of streams (for both desktop and mobile users) just click the "x" next to the segment in the upper left-hand corner of the report (Figure 7).

Figure 7


So, to recap, the Video - Mobile Web Portal event category is going away. It will be consolidated under the Video - Portal Event Category and you will now use Advanced Segments in Google Analytics to determine what portion of those streams happened on a mobile device.

We hope this helps you access your streaming totals more quickly and gain the insight you need.


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