Station Analytics & SEO

Where to find Events in Google Analytics

  • Sign in to the Google Analytics account you are using for Event Tracking (Note: you may have two accounts set up for Cove–one for Page Tracking and one for Event Tracking–so make sure you sign into the account for Event Tracking).
  • On the left side of the screen, click Content >> Events >> Overview (Figure 1).


Tracking Specific Events

The following are instructions on how to navigate to specific events being tracked including:


Reference materials

Event Tracking Glossary

Event Tracking Structure

Products and content for member stations to better serve their audience.


PBS has more to help you promote and share local and national content!