Station Analytics & SEO

Where to find Events in Google Analytics

  • Sign in to the Google Analytics account you are using for Event Tracking (Note: you may have two accounts set up for Cove–one for Page Tracking and one for Event Tracking–so make sure you sign into the account for Event Tracking).
  • On the left side of the screen, click Content >> Events >> Overview (Figure 1).

 

Tracking Specific Events

The following are instructions on how to navigate to specific events being tracked including:

 

Reference materials

Event Tracking Glossary

Event Tracking Structure

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