Station Analytics & SEO


Visit docs.pbs.org for the newly-launched Analytics Documentation space.

Analytics

Drowning in Data

Last Updated by Leif Brostrom on

The SPI Team's Leif Brostrom connected with Terry Dugas, General Manager of Wyoming PBS and Michael Brafford, Digital Marketing Manager at Twin Cities PBS to discuss the ups and downs of analytics and data.

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Nielsen retiring the TV Diary benefits PBS Stations

Posted by Raj Bhansali on

As of June 28th, 2018, the famed Nielsen paper TV diary rating service has finally been retired.

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How to Create a Station Video Dashboard Using Google Data Studio

Last Updated by Leng Caloh on

Learn how to build an interactive dashboard that will allow you to easily look up data on your station’s online video analytics and generate regular reports.

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The Nine Network builds a Digital Dashboard

Last Updated by Dale Fisher on

The Nine Network's Dale Fisher in St. Louis, MO shares his experience building a digital dashboard during the Digital Immersion Project.

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WGCU focuses on the value of digital with data

Last Updated by Barbara Linstrom on

WGCU's Digital Media Director Barbara Linstrom illustrates how the Digital Immersion Project helped her sift through mounds of data.

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Products and content for member stations to better serve their audience.

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