Station Analytics & SEO

Station Analytics Tips and How-Tos

Create a Dashboard

Learn to make a Google Analytics Dashboard with our user friendly API.

Create Advanced Segments

How to create Advanced Segments in Google Analytics.

Excluding Internal Traffic

Learn to exclude internal company traffic from the site usage analysis.

Finding Events in Google Analytics

Track specific, user-triggered events that occurred on your website.

Google Analytics Metrics Glossary

A list of common terms used in Google Analytics.

Inserting Google Analytics code in COVE Admin

Track page views and events for your COVE video portal.

Segmenting mobile vs. desktop streams

View the number of COVE streams that occurred on specific devices.

Search Engine Optimization

How to improve your site's views through use of search engines.


New Station Localization Report

Posted by Kate Alany on

Later this week, PBS Business Intelligence will be sending out the NEW Station Localization Report

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Build Audience Profiles with New Data from PBS Business Intelligence

Last Updated by Eliza Jacobs , Associate Director on

If you are looking for data to help build your audience profiles and/or work to attract local corporate support, PBS’s Business Intelligence offers a variety of data resources for stations through the Member Station Digital Workplace.

Read More Relaunches with New Resources, Blog

Last Updated by Katie Wilson on

Now Open: One stop shop for all PBS Digital resources

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Webinars: Road to TechCon

Last Updated by Katie Wilson on

Join PBS Digital for two encore performances of the most popular sessions from TechCon16.

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eMarketer Registration for PBS Stations Available Now!

Last Updated by SPI Team on

We are excited to announce that due to an expansion in an ongoing partnership, PBS Digital is now able to offer PBS stations full access to a powerful research tool.

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Products and content for member stations to better serve their audience.


PBS has more to help you promote and share local and national content!