What is the PBS KIDS National Video module?

The PBS KIDS National Video module is supported by the Corporation for Public Broadcasting (CPB). It allows children ages 2-9 an opportunity to watch clips and full-length episodes from their favorite PBS KIDS properties on an on-demand basis. Kids have access to over 16 PBS KIDS shows and over 3,000 videos.

 

More about this module

Supported by the Corporation for Public Broadcasting (CPB), the PBS KIDS video player allows children, ages 2-9, an opportunity to watch clips and full-length episodes from their favorite PBS KIDS properties on an on-demand basis. The video player launched December 1, 2009 on PBS KIDS website (pbskids.org/video).

Why does PBS need an online video player for preschoolers? To ensure that PBS KIDS content continues to be accessible to as broad an audience as possible, and to build our overall audience for kids 2-9 and their parents. Today’s families are accessing kids’ content on a wide variety of platforms, and increasingly expect to find what they want, when they want. As the PBS KIDS website averages 22 million visits from over eight million unique users per month, our online platform is an excellent vehicle for building wide awareness of our shows and their TV broadcast schedules. The success of PBS KIDS programming on YouTube and the iOS mobile app also makes it clear that kids and parents are already clamoring for our content online and on-the-go.

This video service was built so member stations can feature the PBS KIDS video player and content on their local websites, while it is also offered on pbskids.org. This syndicated approach permits PBS to manage the service while allowing for easy implementation on local station Web sites, with no additional hosting or streaming cost to stations. As a result, stations will benefit from the increased traffic to their sites and continue to be a trusted source of educational content in their community.

The PBS KIDS video player is a companion service to PBS KIDS programming, and provides the following service to children and their parents:

  1. Stream a weekly schedule hosted by Dash, a series of clips compiled from different properties that are related by theme or reinforce broadcast by spotlighting programming stunts, new episodes, or series debuts.
  2. Provide a video-on-demand menu for parents to browse content by property, age, or topic for both clips and full episodes.
  3. Link video content to relevant existing interactive content such as games and property websites.
  4. Offer accessibility not only through the pbskids.org Web site, but also local station Web sites through a video module.

The PBS KIDS player features select full episodes for limited windows of time during the service (i.e. expiration dates will be implemented).

Explore content and features

The PBS KIDS video player currently features clips and full?length episodes from the following properties:

  • Angelina Ballerina
  • Arthur
  • Caillou
  • Chuck Vanderchuck's "Something Something" Explosion
  • Clifford the Big Red Dog
  • Curious George
  • Cyberchase
  • Daniel Tiger's Neighborhood
  • Dinosaur Train
  • DragonflyTV
  • FETCH! with Ruff Ruffman
  • Fizzy's Lunch Lab
  • Martha Speaks
  • Maya & Miguel
  • Oh Noah
  • Postcards from Buster
  • SciGirls
  • Sesame Street
  • Sid the Science Kid
  • SuperWhy
  • The Cat in the Hat Knows A Lot About That!
  • The Electric Company
  • Wild Kratts
  • Wilson & Ditch: Digging America
  • Word World
  • WordGirl

Parents have the opportunity to:

  • Access the educational goals of the PBS KIDS property
  • Search video content by specific child development areas (i.e. Creative Arts, Physical Health, Language & Literacy, Mathematics, Science, Social & Emotional Growth)
  • Search programs by age
  • Use closed captioning
  • Access clips/full?length episodes in Spanish (as available)
 

Reference the FAQ

(question)When did the PBS KIDS video player launch?
The PBS KIDS Video Player launched on December 1, 2009.

(question)Where is the PBS KIDS video player located?
The player will live at: http://pbskids.org/video

(question)Why do we need a video broadband experience for kids ages 2?9?
In today’s competitive media landscape video players are the norm, and not the exception, on children’s Web sites. The recent DTV transition, success of YouTube have reiterated the importance of creating a robust video player for children, ages 2?9, and their parents.

(question)How do I host the PBS KIDS video player on my station Web site?
Our goal is to make this very easy for stations to implement. Go to the implementation page for instructions.

(question)What does it feature?
The player features short clips and full?length episodes from the following PBS KIDS properties:

  • Angelina Ballerina
  • Arthur
  • Caillou
  • Chuck Vanderchuck's "Something Something" Explosion
  • Clifford the Big Red Dog
  • Curious George
  • Cyberchase
  • Daniel Tiger's Neighborhood
  • Dinosaur Train
  • DragonflyTV
  • FETCH! with Ruff Ruffman
  • Fizzy's Lunch Lab
  • Martha Speaks
  • Maya & Miguel
  • Oh Noah
  • Postcards from Buster
  • SciGirls
  • Sesame Street
  • Sid the Science Kid
  • SuperWhy
  • The Cat in the Hat Knows A Lot About That!
  • The Electric Company
  • Wild Kratts
  • Wilson & Ditch: Digging America
  • Word World
  • WordGirl

  • A different mix of featured clips each week, focusing on new shows and episodes, as well as seasonal and popular themes
  • Full-length episodes offered on a limited time basis
  • On-demand viewing 24/7
  • Short sneak peeks of new shows
  • Direct links to online games and activities related to videos
  • Full-screen video
  • Closed captioning
  • Spanish audio track (as available)
  • Ability to share links to videos with friends

(question)Will this compete with my broadcast PBS KIDS schedule?
The broadband experience will be a complement to, and not a replacement for, your PBS KIDS broadcast. We have found that multiplatform exposure for PBS KIDS properties creates playground buzz and interest among parents.

(question)What is the cost to add the video player to my station site and is there a yearly fee?
The new experience is free to stations and to the public. There is neither a fee to implement nor a yearly fee to use the video player module.

(question)We don’t have a Web master: can I get technical help to set up and maintain the service?
You will be able to get help implementing the player on your site by writing to PBS Interactive Station Products & Services at: pbsi_stationservices@pbs.org.

(question)When can I put the video player module on my Web site?
The module is available to stations in the modules here.

(question)Will I be given any resources to promote (print ads, on?air promos, etc)?
Press releases and other outreach and media materials publicizing the launch have already gone out to media, bloggers and online sites in early 2010. Paid media will also roll out in early 2010, pointing kids and their parents to pbskids.org.

 

What does this module look like in a browser?

Click here to see what this module looks like in a web browser

 

I want to add this module to my website

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