The following are best practices for writing titles for Merlin content objects. Overall, you should use a promotional approach in writing these titles because they will appear outside of the context of your site. Your titles should make viewers want to continue exploring your content.
Full Episodes of Segmented Programs
When posting a full episode of a program that covers many topics, use the following date convention. It isn’t ideal, but it is otherwise difficult to write a headline that summarizes the entire program.
- Title: Day of the Week, Abbreviated Month, Date, Year (“Friday, Oct. 15, 2010”)
- Description: Provide an introductory sentence and briefly describe the segments.
- Topic: Until you can edit the video with specific headlines and topics, assign the full episode to one primary topic. Chicago Tonight = News & Public Affairs
- New Rep. Renacci Aims to Keep Outsider Perspective - This title provides context on an interview subject (a new Congress member) and the essence of the discussion.
- A Doctor's Role in End-of-Life Decisions - This is an interview with a doctor, but the headline focuses on the theme of the discussion. The interview subject’s name isn’t the point of interest; her title and position on the issue is what matters.
- If Gadhadi Falls, Who Would Govern Libya and How? - This engages the user with a question.
- KT Tunstall Performs "Madame Trudeaux" – Be sure to use quotes when including song titles.
- Kris Kristofferson and Country Music at the Troubadour - Users tend to understand when listing a band name it is a full performance. Consider explaining the type of the band or musician.
- Myth or Reality: Immigration in America – Try posing comparisons or dichotomies to grab the attention of your audience.