What is Topic Taxonomy and Tagging?
Taxonomy refers to a catalog of assets that helps producers, stations, and PBS organize and filter content and allows users to easily discover sites and features. Tags serve as a flexible third and fourth level of the taxonomy for producers, stations, and PBS to filter closely-related content. Tagging is an essential step if you want your content to be easily discovered and search engine optimized.
The goals of the PBS topic taxonomy and tagging guidelines are to unify PBS producer and member station content across Project Merlin, COVE, and pbs.org.
To learn how to assign topics and tags view Assigning Topics & Tags.
- Focus on audience interest. Imagine yourself as a visitor while selecting relevant terms of interest that will drive traffic.
- Tag ideas, concepts, locations, and events, however nebulous or concrete.
- Tag important company and brand names, especially when it's the theme.
Tagging Style Guidelines
Metadata Strategy and SEO
Metadata must be carefully used to ensure content is found and appropriately organized. Merlin employs a multifaceted approach that involved both producer-driven editorial tagging and automated semantic interrogation of content, including:
- Content taxonomy
- Editorial keywords
- Regions (states)
Every piece of content will be assigned to at least one node of the PBS content taxonomy. Moreover, the importance of writing is not merely for users but for search engines. All titles and descriptions must be SEO-friendly: they should contain clear, keyword-rich copy that will help users find content through search.