Think of PBS.org and the applications that Merlin powers as a billboard promoting your best content. From a collective standpoint, this opportunity requires presenting an array of compelling content without overwhelming the user. Our users need to easily scan and accurately select what they want.
Because your objects will be promoted off of your site, you need to be very clear - to the point of overt - in describing what the user will experience. All titles and descriptions must be SEO-friendly with keyword-rich copy that will help users find content through Search.
Overall, your titles/headlines, descriptions, and images need to clearly express what and why our visitors should click. Vague headlines and incorrect topic assignments, for example, will force our visitors to have to decipher - instead of scan - their choices. A clever turn-of-phrase can make for a strong episode/feature headline within the context of your site, but not necessarily within Merlin.
Editorial & Specification Cheat Sheet
Examples to avoid:
Content Item Examples – PBS, Producer, and Station
The following examples show how content across the Public Broadcasting System will appear in Merlin applications as a seamless user experience.
God in New York
Acadia's Great Head Trail
Harpsichord Maker Byron Will
THIRTEEN Specials (WNET)
Windows Into The Wild (NHPTV)
Art Beat (OPB)
New York City’s role in the historical significance of different religious groups.
Willem Lange loops around the edge of the peninsula called Great Head located in Acadia.
Byron Will's passion for music is embodied in his handmade harpsichords.
Narrated by Jon Meacham, this local documentary explores New York City’s role in the historical significance of different religious groups.
It's a beautiful morning in Acadia National Park. As daylight spreads across the beaches of Acadia, host Willem Lange is already making his way to Great Head Trail. This trail loops around the perimeter of the small peninsula called Great Head located on the east side of Sand Beach in the park.
Meet Byron Will who has been infatuated with the harpsichord for over 30 years. After making the switch from climatology major to music major in college, he has never looked back. Byron shares with Art Beat his handmade harpsichords as well as a lesson on the history of the instrument.
Culture & Society/Religion
Science & Nature
Arts & Entertainment/Music