The Digital Immersion Project, developed by PBS Digital with support from the Corporation for Public Broadcasting, is a unique opportunity that mixes in-depth training, hands-on workshops, and collaborative mentorship to improve overall expertise in digital strategies and tactics.

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The professional development program focuses on strategic and organizational tactics, with the selected participants being able to draw on the project’s learnings and a national network of public media contacts to further digital success at the local level. 2017 was the first year for this project, with partners hailing from all around the country. 

Each participant completed a Digital Strategy exercise (the Digital Measurement Model) that takes the project’s learnings and maps them to the station’s goals, complete with tactics and deliverables. You can learn more and find their DMMs on the Station Management Center.


Digital Immersion Project Partners | 2017

Meet the first group of partners below.

Updates from the Digital Immersion Project

A Conversation with Colleen and Larry: The Value of TechCon

Posted by Colleen Wilson | Executive Director | KQED, Larry Rohrer | Director of Content | SDPB on

APPLY NOW: Digital Immersion Project Deadline is February 18

Posted by Max Duke on

TechCon 2017 & the Digital Immersion Project: New Beginnings!

Last Updated by Kimberly Harbrecht on

PBS TechCon 2017 and reflecting on the first Digital Immersion Project

Last Updated by Nick Scalera on

APPLY NOW: The Digital Immersion Project returns, kicking off at PBS TechCon 2018

Last Updated by Max Duke on