The professional development program focuses on strategic and organizational tactics, with the selected participants being able to draw on the project’s learnings and a national network of public media contacts to further digital success at the local level. 2017 was the first year for this project, with partners hailing from all around the country.
Each participant completed a Digital Strategy exercise (the Digital Measurement Model) that takes the project’s learnings and maps them to the station’s goals, complete with tactics and deliverables. You can learn more and find their DMMs on the Station Management Center.
Digital Immersion Project Partners | 2017
Meet the first group of partners below.