Google DFP for PBS Stations
PBS Digital makes a master Google DoubleClick for Publishers (DFP) account available for local PBS Stations. This is an advertisement software as a service application run by Google. You can use this tool to serve local sponsorship video messages on your station's videos in Media Manager. Outlined below are some helpful topics and sites to get you started.
If you have any questions, please contact firstname.lastname@example.org.
Getting Started with DFP
Inventory: Ad Units, Placements, Generating Tags
Trafficking: Orders & Line Items, Forecasting Inventory, Uploading Creatives, How to Insert Click Macros
Targeting: Targeting Line item, Custom targeting
Reporting: How to create a report, Delivery Reports, Inventory Reports
The following steps illustrate how to add your inventory to DFP. You can add as much information as you like but only the basic fields that need to be filled out are shown.
Sponsorship messaging capability is automatically built into the Media Manager infrastructure, so the station requires no technical work. Metadata entered into the platform is passed to the ad server in the form of tags that can be targeted.
Once you've been added to the system, log in to google.com/dfp with the user info you received from Google.
If you have access to multiple accounts for DFP, select National Pubic Media (NPR & PBS) – DFP (6735).
Select New Order (Figure 1.1).
If you have existing orders, they will display in the table. If this is your first order, the table will be empty (Figure 1.2).
In the Name textbox, type a name for your order. This is the name by which it can be identified (Figure 2.1).
Click the Advertiser dropdown menu and, if there are no advertisers listed, click Add a new company (Figure 2.2).
If you are using DFP for the first time there will be no companies listed.
Click the Type dropdown menu and click the type of advertiser (Figure 3.1).
In the Name textbox, type the company name (Figure 3.2).
Be sure Credit status displays Active (Figure 3.3).
When finished, click Save (Figure 3.4).
In the Name textbox, type a name for your line item (Figure 4.1).
In the Inventory sizes section, select Video VAST (Figure 4.2).
Click inside the first box on the left to bring up options and click 400x300v (Figure 4.3). This field should always be filled in.
In the Max duration textbox, type in seconds, the length of your sponsorship message. Include a buffer for good measure. For example, if your sponsorship message is 30 seconds, insert 32 seconds into this field.
The creative size for video always needs to be 400x300v. This size is a placeholder and is not indicative of the video size that is displayed live. When you upload your assets as a 400x300v, DFP will automatically transcode the assets into a variety of file types and sizes. DFP will then serve the appropriate version according to the user’s bandwidth/connection and device.
In the Settings section, click the Type dropdown menu and select a line item type (Figure 5.1). Learn more about line item types
Click the calendar icon in both the Start time and End time textboxes to bring up a calendar (Figure 5.2). Select the day and time that you want your ad to start running and expire.
If you selected Sponsorship in the Type dropdown menu, type the percentage goal in the Goal textbox (Figure 6). This indicates the percentage of time your line item delivers to the content you have selected.
Fields that display in the Settings section change according to what you choose in the Type dropdown menu. Learn more about line item types
Add Delivery settings, if applicable (Figure 7). – Learn more about delivery
Designate where your ad is going to run
On the left side of the screen, click Inventory (Figure 8).
Click Ad units (Figure 9).
Click PBS (Figure 10).
Click the ad unit that is unique to your station (Figure 11). Example: PBS_Video_”STATION CALL LETTERS”
Attach your sponsorship message to content
On the left side menu, click Video content (Figure 12.1).
Click Content Hierarchy (Figure 12.2).
Click program-slug (Figure 13).
A list of all the programs that can be targeted appears (Figure 14.1).
Type search terms in the textbox provided to search for the program you want (Figure 14.2).
Click the program name to see individual episodes that can be targeted (Figure 15).
Please do not target content outside of your local station content, it will not work.
The selected item appears on the right side of the page (Figure 16).
Click Save and Upload new 400x300v creative set (Figure 17).
Upload your sponsorship message to DFP
In the Creative set name textbox, type a name for your creative set (Figure 18.1).
Click Video (Figure 18.2).
In the Name textbox, type the name of your creative (Figure 19.1). You can give it the same name as your creative if you wish.
In the Click-through URL textbox, type the full URL of the page to which the creative should link (Figure 19.2). You do not need to include "http://." Be sure to click the Test button to test your URL!
In the Duration textbox, type the duration of your sponsorship message (Figure 19.3). Duration is in seconds (i.e.: 60 seconds = 1 minute).
You can add your file in one of two ways:
Drag and drop your file from a location on your computer (Figure 20.1).
Click the Or upload a new asset button to add the file from your computer (Figure 20.2).
- Wait for your file to upload. This process should only take a few seconds. When the file has been uploaded, a message stating that transcoding has begun appears (Figure 21.1).
- Click Save (Figure 21.2).
It may take a few minutes for your sponsorship message to transcode. You do not have to wait for the transcoding process to finish before clicking Save.
Click Approve (Figure 22).
DFP will typically warn of overbooking an order. Don't worry about this and click Approve (Figure 23).
If your sponsorship message displays a blue Ready label in the Status column and near the Order title at the top of the page, it is ready to deliver (Figure 24). If you do not see the blue Ready label, please revisit previous steps.
Please contact DFP Support, email@example.com. The DFP help icon located in the upper right corner of the screen is also very useful for basic questions.