SPI Blog

Start Dayparting Your Social Media Posts

Posted by Taylor Berglund on

You may or may not be familiar with “dayparting” as a television or radio strategy. Basically, you schedule different shows for your early morning time than you would for mid-afternoon, primetime, or even late night. More and more, though, companies are starting to use dayparting in their social media as well. It’s an intimidating-sounding word, but it’s actually really easy to implement.

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PBS Flickr, Video, Pop-Culture Buffs and Thinking Local

Posted by Phil Piga | Event Strategy & Production Director | PBS & PBS KIDS on

Looking to gain more station traction on Facebook? With photos driving so much social media engagement, we want to remind you about the PBS Flickr page and offer some creative ways to use the pictures. This could really increase your Shares which is a big key to social media success.

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Meme Monday: The Do's and Don'ts for Social Media

Posted by Joche Angbazo, Station Products and Innovations Intern | PBS Digital on

Do you have a case of the Mondays? Well the @PBSinterns are here to help. Each week, I will explore a different topic pertaining to public media, and share my opinions, along with the opinions of the other interns I work with. And to make your Mondays a little easier, I will deliver my findings in the most fun way possible – through memes, of course!

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Now Playing: PBS Online Film Festival

Posted by Taryn Stewart, New Media Content Editor, PBS Digital on

We're excited to announce that the 2014 PBS Online Film Festival officially launched today! The third annual festival is back with a new website, sophisticated voting features, and a very user-friendly way to share your favorite films. Watch all the films, vote for your favorites, and share them with your friends!

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