Announcing the Digital Immersion Project Partners

Last Updated by Max Duke on

The Digital Immersion Project was created by PBS Digital & Marketing, with support from the Corporation for Public Broadcasting, to help improve digital efforts at stations, while offering a way for station staff to connect to a greater public media community of digital professionals.

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Veterans Initiative Page Added on Station Management Center

Posted by Megan E. Paparella | Senior Manager | Station Services on

We are pleased to announce the launch of the Veteran Initiatives page on the Station Management Center. This will be a space to share engagement case studies, resources, collaborative events and local film content.

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Value PBS Bentomatic

Last Updated by Katie Wilson on

A new ValuePBS website launched this week and it’s available for stations to integrate into their websites, using Bentomatic. It makes the case why PBS and its member stations are a trusted, valued, and essential resource for communities, educators, and families.

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Webinars: Road to TechCon

Last Updated by Katie Wilson on

Join PBS Digital for two encore performances of the most popular sessions from TechCon16.

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How to Evaluate Your Website: Branding and Homepage

Last Updated by Curtis Newbold | The Visual Communication Guy on

A lot goes into making a good website, so you want to make sure that whoever visits your site has a good experience. But how do you know if the website you’ve created or use is effective?

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29 Ways to Stay Creative

Last Updated by Curtis Newbold | The Visual Communication Guy on

Creativity is a fascinating concept, one I’ve wrestled with in my teaching and one I’ve debated with my students. Can creativity be taught? Are some people just naturally more creative than others? What if you don’t feel like a creative type? Is there any way to get more creative?

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How to Evaluate a Website: Navigation

Last Updated by Curtis Newbold | The Visual Communication Guy on

A lot goes into making a good website, so you want to make sure that whoever visits your site has a good experience. But how do you know if the website you’ve created or use is effective? You can perform your own usability test using the checklist below. This week's topic: Navigation.

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Top 9 Sites to Find Vector Art for Your Blog

Last Updated by Via Demilked on

If your station manages a blog, you know the constant struggle of finding high-quality, royalty-free images. While Google image search is fast an convenient, the rights governing those images are usually opaque. Thus, we've put together this handy list of top sights to source free vector art for your blog.

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Quick Guide: PBS MarComm Resources

Last Updated by By Jen Carter Hinders | Assistant Director | PBS Digital on

As digital professionals we have all felt that bit of anxiety when trying to pull together content and creative for a "quick" page, newsletter call out, post, tweet, pin, Instagram, smoke signal, etc. And often times it feels a lot like this.

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Black History Month Bentomatics and Resources

Last Updated by Nicole Eley-Carr | Sr. Manager Content Strategy and Partnerships | Digital on

PBS is proud to celebrate Black History this February and all year round! In 2015, we're bringing you a new line up of programs as well as “Top 10” Listings of Recommended Films, Authors and Little-Known Black History Facts and more than 30 Programs available for online streaming.

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Last Days in Vietnam Bentomatic and Resources

Last Updated by By Jen Carter Hinders | Assistant Director | PBS Digital on

Last Days in Vietnam,” will be available for free streaming via PBS and member station COVE video platforms February 5-7, 2015. In April, your viewers will have the opportunity to watch the extended version of the film. Stations can take full advantage of this opportunity by adding the Bentomatic page to their site, and/or leveraging the additional digital assets.

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PBS Digital to Integrate Google DFP to Stations

Last Updated by Sarah Sprague | Sr. Product Manager | PBS Digital on

PBS Digital is excited to bring to stations a new application, which will help stations more effectively leverage, measure and build out a strategy around ad serving across digital platforms. In order to do this PBS is switching ad servers from LiveRail to Google DoubleClick for Publishers (DFP). Read on to learn more about this change and how your station can use this resource.

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SEO Strategy for Stations of All Sizes

Last Updated by Amy Lust | Senior Associate | PBS Digital on

Search Engine Optimization (SEO) is the process of optimizing your website in order to drive more traffic from search engines. It sounds daunting, but there are simple strategies that can be implemented by stations of all sizes.

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PBS Station Management Center

Last Updated by Steve Holmes | Director | PBS Strategy & Operations on

The Station Management Center, also known as the SMC, website shares information, insight, and good practices from variety of different sources, including multiple materials provided by stations from across the country. The site is open to all employees of PBS member stations

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Notes from TechCon16

Last Updated by Pam Parker | Director of Communications and Social Impact | CPT12 on

Curious as to why you should make the trip? Pam Parker from CPT12 shared her thoughts after attending last year’s TechCon. Find out what she found valuable here.

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