New Station Localization Report

Posted by Kate Alany on

Later this week, PBS Business Intelligence will be sending out the NEW Station Localization Report

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Build Audience Profiles with New Data from PBS Business Intelligence

Last Updated by Eliza Jacobs , Associate Director on

If you are looking for data to help build your audience profiles and/or work to attract local corporate support, PBS’s Business Intelligence offers a variety of data resources for stations through the Member Station Digital Workplace.

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Digital.pbs.org Relaunches with New Resources, Blog

Last Updated by Katie Wilson on

Now Open: One stop shop for all PBS Digital resources

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Webinars: Road to TechCon

Last Updated by Katie Wilson on

Join PBS Digital for two encore performances of the most popular sessions from TechCon16.

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Use This Benchmarking Report to See How Your Station Stacks Up

Last Updated by SPI Team on

Since the September report release, we received requests from several stations wishing to be added to the report. If you are one of those stations, hang tight! Your data will be added into the November 2014 release (which will be out in December). To find your station in the report, simply use the drop down menu at the top right of the report and find your station using call letters.

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Digital Analytics: Localization and Benchmarking

Last Updated by By Jen Carter Hinders | Assistant Director | PBS Digital on

Gathering, measuring and understanding the right data that aims to track user behavior and preferences on a consistent basis, are essential parts of any effective digital strategy.

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New Google Search Algorithm

Last Updated by Emily Patterson | Senior Manager | Digital Analytics | PBS Digital on

Google is launching major changes to its search algorithm on April 21st, 2015. The new algorithm is focused on making it easier for mobile users to find content that is optimized for their devices.

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Campaign Tagging: Measuring Your Digital Outreach

Last Updated by Emily Patterson | Senior Manager | Digital Analytics | PBS Digital on

If you manage social media accounts or run an enewsletter, you probably spend a lot of time creating interesting content. You look at stats such as Facebook likes or email click through rate to figure out what engages your readers.

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eMarketer Registration for PBS Stations Available Now!

Last Updated by SPI Team on

We are excited to announce that due to an expansion in an ongoing partnership, PBS Digital is now able to offer PBS stations full access to a powerful research tool.

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Campaign Tagging: SPI Series Webinar

Last Updated by Amy Lust on

Learn how to utilize campaign tagging at your stations from PBS Digital Analytics.

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KLRU Boosts Campaign Revenue by 76% Using Predictive Analytics Software

Last Updated by Natasha Hilton | Senior Associate | Development Services on

This past December, KLRU, an Austin, TX based PBS member station, in partnership with PBS National, signed on with ExactAsk—and just 16 business days later, saw a 76% increase in campaign donations by changing the donation amount using the ExactAsk software.

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September Station Benchmarking Report

Last Updated by Kate Alany | Sr. Manager of Digital Analytics | PBS Digital on

The latest Station Benchmarking Report is now ready, and will be sent to stations via email from the SPI Team today. This report marks our transition from a quarterly release to a monthly release cycle, so the report now shows station data by month, with 6-month trend and comparison to the prior month and prior year. The report still includes group average and rank for each metric.

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PBS Kids Data Now in the Localization Report!

Last Updated by SPI Team on

Continuing on the theme of last month’s announcement about new data in the localization report, we’ve now added PBS Kids data by State and DMA. This will help stations get a better sense of the traffic going to PBSKids.org from their geographic area. We’ve received this request from several stations so we decided to add it to the monthly report.

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Sign up for PBS Digital's New Monthly Localization Report

Last Updated by Kate Alany on

We’re excited to announce that we’ve created a new and improved version of the Localization report for PBS stations!

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Station Benchmarking Report Update

Last Updated by Brionne Griffin on

We're very excited to share the latest version of the Station Benchmarking Report. The program launched earlier this Spring, and this is the second installment, showing data through full quarter Q2 2014 (April-June).

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