PBS Throwback campaign - coming very soon!
News from Kevin Dando, Sr. Director, PBS Social Media
A scrappy, quick turnaround pilot, the PBS Throwback campaign's goal is to tap into the affection and nostalgia folks have for PBS and its various icons and content (Mister Rogers, Bob Ross, Julia Child, Reading Rainbow, etc.) to help increase relevance and support for PBS and its member stations.
Starting on Thursday, 3/9 with the re-posting of the Mister Rogers "Garden of Your Mind" remix, and a new PBS Throwback FB cover image, PBS will activate this campaign to increase PBS and member stations' profiles and brand presence and push to this Throwback page (pbs.org/specials/throwback-pbs).
More details of the campaign will follow, utilizing Julia Child, Bob Ross and Reading Rainbow, along with trivia, polls and social assets modeled off the always popular "I <3 PBS" buttons and using the hashtag "#ILovePBS". A small amount of paid social will boost assets to younger audiences.
Using existing assets and some conversational posts, we look forward to driving some brand love and heightened affection and welcome your help and ideas to extend this campaign locally. Updates will be posted here as we move forward. Thanks for your support!