Disrupting Public Media -- KQED
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This monthly series explores KQED's journey to transform into a 21st century public media organization through disruptive innovation. Working with KQED, researchers Elizabeth Bandy and Scott Burg will cover new strategies and lessons learned in real time across topics such as audience engagement and sophisticated data analytics, education restructuring and expansion, the spread of design thinking and innovation initiatives, developments in local and digital journalism, and the adoption of new technologies to support these efforts.
Previous research conducted by Burg and Bandy on KQED’s QUEST project, a multi-station experiment in cross-platform, digital media production, provided the genesis for this study. Though that project formally ended in 2015, lessons learned from QUEST influenced KQED’s recent shift from platform to content orientation (i.e., Arts, News, Science and Bay Area Life departments) and ultimately lead to their current audience first organizational strategy. Knowing that the ongoing changes and developments unfolding within KQED would provide a unique opportunity for learning and knowledge-generation, the authors approached KQED management for permission to conduct this study. Recognizing the value of having their journey documented and shared, both for internal and external learning, KQED’s leadership agreed.
Look for this monthly blog series, starting next week!