Behind the Scenes Look at Big Blue Social
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Excitement is growing for Big Blue Live. The live three-night TV and online event starts Monday, August 31 and runs through Wednesday, September 2.
Throughout the multi-platform program, the audience can engage with the program via on-air polls, the submission of user-generated content, and the integration of social media posts into the broadcast.
An extension of the social media experience be available online via a social hub on the Big Blue Live website. The hub will help audiences discover and explore the social conversation around Big Blue Live. From aggregating relevant posts into a Social Mosaic to soliciting participation via questions, and fun interactives - including the Big Blue Live Spirit Animal Quiz.
For viewers who want to dive deeper into Big Blue Live, the website will also feature live streaming wildlife cameras, video clips, photo galleries, details about marine wildlife highlighted in the show and Monterey Bay’s amazing ecological comeback story.
Additionally, in a collaboration with PBS Digital Studios, Joe Hanson of It’s Okay to Be Smart, will host a number of Big Blue Live themed videos, and take the online audience behind the scenes by having daily interviews with marine scientists streamed live on Periscope.
An extension of the social media experience be available online via a social hub on the Big Blue Live website. The hub will help audiences discover and explore the social conversation around Big Blue Live. From aggregating relevant posts into a Social Mosaic to soliciting participation via questions, and the Big Blue Live Spirit Animal Quiz.
Below is a brief Q&A with Senior Director of Digital Programming Eric Freeland about the Big Blue Live social .
How did the social hub and integration come about?
The live broadcast component provides a unique opportunity for real time social conversations about Big Blue Live. PBS Digital teamed up with Spredfast, a social marketing company to create the social hub and integrate posts from across PBS and station social media channels. By doing this we can illustrate the nationwide conversation about marine animals and environmental issues not only in Monterey Bay, but also in the local communities. The social hub can pull in any post with the hashtag #BigBlueLive.
How are the live streaming wild life cameras operated?
PBS Digital partnered with two local organizations in Monterey to feature six wildlife cameras on the Big Blue Live website – The Monterey Bay Aquarium and the Elkhorn Slough Foundation to embed their camera feeds on the BBL website. The camera feeds feature — Sea Otters, Sharks, the aquarium's Kelp Forest, Jelly Fish, Aviaries, and a view of the Monterey Bay harbor. These partner organizations operate the cameras.
For stations, a Bentomatic website is available to be incorporated into your own website. This site complements the overall Big Blue Live website. Stations are also encouraged to activate their audiences via its social platforms using the hashtag #BigBlueLive. During the broadcast posts from all across the nation will appear online via an interactive activity map. Stations can find a list of promotional assets on MyPBS. http://mypbs.org/forum/_topic60131103200/