Suggested Digital Sessions for PMDMC
Last Updated by
Are you headed to PMDMC this year? PBS Digital will have a booth in the exhibit hall and will be taking part in several sessions. Stop by the booth 700 to connect with PBS Digital- see demos of the latest PBS Digital products, talk website strategy, pick up swag and much more!
Below are a few suggested sessions to check out during the conference. Visit PMDMC.org to see the full list of sessions.
Member Video on Demand (MVOD): Progress & Updates on the Newest Station Member Benefit
The Member Video on Demand (MVOD) service will give supporting members instant access to an expanded library of public television programming—wherever and whenever they want it—from any computer, laptop, smartphone or tablet. Featuring both PBS and local station programming, the service will allow members to watch additional episodes and full seasons of many current and past series. PBS Digital and Development Services have been working in partnership with Task Force stations to develop, test, and eventually roll out MVOD to the system. Session attendees will hear from PBS project leads and Task Force station representatives and take away an overview of the project, progress to date, and continued planning process for on boarding and implementation.
Let’s Do the Numbers: PTV Digital Marketing & Fundraising Benchmarks You Can Use
Okay: let's take the plunge and look at public television's metrics. How does our digital fundraising performance stack up against other nonprofits? We'll review our numbers – and in the process, we’ll identify the right digital fundraising metrics and measurements. We'll talk about leveraging benchmarks for fundraising, website engagement, and social media. If we’re going to achieve revenue success, it's critical that we're all on the same page about what success looks like, and how to know if we're getting there. Digital professionals are encouraged to attend this with their fundraising colleagues. While we’ll focus on available TV data, the principles apply to radio as well.
Elevating Your E-Appeals
E-mail fundraising is stronger than ever. But is yours? If you haven't revisited email best practices recently, chances are you’re falling behind. Join us for this fast-paced short list of some of the most important up-to-the-minute e-mail techniques, from segmentation strategies to design guidelines and more. We'll also take a quick peek at what’s coming down the pike in e-mail technology. Take a deep breath and prepare to dive down into the details.
Building the Marketing Technology Function…Together?
What does Marketing Technology mean to you? How does your station bridge the gap between IT, fundraising, and engagement? Bring your thoughts, concerns, and ideas to this open discussion. Let's put our heads together to discuss real-world concerns, priorities for marketing technology skills and tools, ideas for cross-departmental collaboration, and potential opportunities for stations to work together to address common challenges around the marketing/fundraising technology function.
New Voices. Great Ideas. Eight Minutes!
In this fast-paced session we’ll provide a platform for fresh thinking about engagement opportunities for public media, from emerging public media professionals. Each presenter will have just 8 minutes to "sell" an idea -- and we’ll follow up with a lightning-round of brainstorming on revenue tie-ins. This session is hosted by YPpubmedia and open to all conference attendees. Join us to get to know some impressive emerging professionals, join in a spirited revenue discussion, and you might just come away with the next big idea for your station to implement!