Campaign Tagging: Measuring Your Digital Outreach

Last Updated by Emily Patterson | Senior Manager | Digital Analytics | PBS Digital on

If you manage social media accounts or run an enewsletter, you probably spend a lot of time creating interesting content.  You look at stats such as Facebook likes or email click through rate to figure out what engages your readers.

But what happens to your readers after they click off your email or Facebook page? Do they stay long on your station website? What content do they view?

You can answer all these questions by using Google Analytics campaign tagging.  Campaign tagging is an easy way to get insight into what’s really working with your digital communications.

What are campaign tags?

Campaign tags are pieces of data that you append to the end of URLs. They make your website URL look like this: pbs.org/?utm_source=enewsletter&utm_medium=email&utm_campaign=wolfhall. (But don’t worry, the link functions the same as normal!) This data automatically integrates with your Google Analytics account, so you don’t need to get your web developer involved.

Join our webinar

Interested? Learn more about campaign tagging at the April 30th Lunch and Learn webinar.  Sign up here.

This webinar will review:
 

  • What is campaign tagging?

  • How can campaign tagging help you understand your email, social media and other digital outreach 

  • How to get started

  • Where to find the data in Google Analytics

  • How to interpret your data

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