Quick Guide: PBS MarComm Resources
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As digital professionals we have all felt that bit of anxiety when trying to pull together content and creative for a "quick" page, newsletter call out, post, tweet, pin, Instagram, smoke signal, etc. And often times it feels a lot like this.
But as public media folk, we always try to turn lemons into lemonade. So to help ease the search process stations face when attempting to find assets to use on their digital platforms, the SPI team is continuing its efforts to share with stations resources from different PBS departments.
Below you'll find information from PBS Marketing & Communication's recent one-sheet, which briefly outlines general audience and brand resources that stations can leverage.
PBS Marketing & Communications utilizes a multitude of channels to communicate with stations and provide assets and resources for stations to effectively promote national programming and initiatives and engage audiences in their markets. The General Audience teams include publicity, social media, marketing, events, brand, creative and corporate communications.
My PBS: myPBS.org
MyPBS is the new digital workplace for PBS and its member stations. MyPBS is the home for news, announcements regarding new promotional assets and more. Follow the content areas of interest to you, in order to see updates.
Editor's Note: The live chat feature will save you SO much time.
PBS PressRoom: pressroom.pbs.org/
This site is the primary source for PBS publicity materials including photos, releases, bios and streaming video previews.
The Source: source.pbs.org (Coming Soon!)
The Source is the new home for all digital assets from PBS. Search by series, key words and more for video, promo spots, presentations, series art and more. Anything stored on the FTP sites is now found at the Source.
Promo Dropbox:MyPBS >Engage & Promote >Promo Dropbox
The Promo Dropbox is the main FTP site used by GA Marketing to deliver promos to stations digitally. Stations also use the Dropbox to request and post promos for each other. PBS Brand: pbs.org/brands For information on the PBS brand, including style guides and logo use guidelines, visit pbs.org/brands. Editor's Note: Contact Betsega Bekele for credential information.
Value PBS: www.valuepbs.org
PBS is No. 1 in public trust, and more voters trust PBS than any other news source. Learn about all the ways that PBS and stations make an impact.
For additional information from this or other one-sheeters, or to connect with the PBS Marketing and Communication department directly, please contact Chris Walz, Director, PBS Member Station Marketing, and Betsega Bekele, PBS Marketing Specialist.