Engage Downton Abbey Fans with Quizzes!

Posted by Michelle Chaplin, Senior Manager, PBS Digital Online Fundraising on
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The folks at Prosper built three quizzes for PBS stations to use on their websites, in order to engage fans of Downton Abbey on MASTERPIECE. These quizzes are a great avenue for encouraging engagement and generating prospects, so we want to pass that on to you!

All you need to do is link to any of the quizzes, and replace WXYZ with your station's call letters. Quiz takers will then be asked to provide their name and email address before they see their quiz results (they do have the option to skip this, however).

The names and emails are automatically shared with your station through the Prosper Portal, so your station's portal manager can download the list, and add them to your prospect database. The prospect's Lead Source will let you know which quiz they took when they signed up. The following Downton Abbey quizzes are now available:

Discover Film Locations Beyond Highclere Castle 

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Lead Source: Snap-Highclere-Downton-Abbey-Filming-Locations-Station


Inside Highclere Castle 

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Lead Source: Snap-Inside-Highclere-Station


Explore the Grounds of Highclere Castle 

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Lead Source: Snap-Highclere-Castle-Grounds-Station


You can also embed the quizzes directly on your website using iframes:

Have questions? Reach out to Michelle Chaplin at mlchaplin@pbs.org or 703-739-5260.

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